January 18, 2017
Regardless of industry, it is well known that acquiring a new customer is more expensive and time consuming than keeping a current customer active. According to Bain and Co., it costs approximately six to seven times more to acquire a new customer; in addition, they state that a five percent increase in customer retention can increase a company’s profitability by 75 percent. While these statistics differ based on your industry, the fact remains — keeping your current dieters on program longer is essential to your business growth.
Begin your retention on day one, sale day. Say thank you. While this concept is basic, its value is underestimated. Thank your dieter for choosing your weight loss program — remember, with an increasing amount of choices, they choose you. Consider a hand written card or personalized email.
Three weeks into the program, find out how they are feeling about the program. Get feedback on what they like and don’t like. More importantly, ask questions that will provide insight to how they are feeling about the program and their journey. While “I like the shakes” is important, knowing that they are anxious on weekends because of the lack of routine is more valuable to retention.
Spread the good news; highlight a success story. It is not new that testimonials are powerful. When choosing your testimonial, however, it is better to highlight a dieter who achieves common results. While it is wonderful when a dieter loses 200 pounds, most will lose less. Choose a testimonial story and person that others can relate to.
Finally, address sabotage when it appears. Some dieters change their mindsets after only one month into their program. As their weight loss advisor, it’s important to recognize sabotaging thoughts and patterns so the dieter can be redirected.
Let’s look at a few examples of when a dieter may veer off track:
1. When a short term goal is achieved. “Everyone is telling me I look great. I don’t need to be serious anymore!” Solution: Have dieters set both short and long term goals beyond the first month. When short term goals are achieved, celebrate and then set new goals immediately.
2. When the dieter starts to perceive the diet as punishment, they’re not looking at the big picture. “I’m sick of sticking to a diet.” Solution: Celebrate successes with dieters other than the scale. For example, praise a new activity they can enjoy as a result of their weight loss.
3. When the dieter views the diet as deprivation. “I’m missing out. It’s not fair.” Solution: Remind dieters that they are choosing to be on a diet. They can have anything they want, but would they rather choose to enjoy life at their goal weight, or eat a doughnut now?
How would you know your new strategies are working? Keep Data. Key Operating Statistics (KOS) helps you make informed decisions about all of your business questions and modify the course of business for continued growth and future positioning. Keep data relating to inquiries, conversions, drop offs, weight loss achieved and more, and then, deeply analyze the data. While it is good to know how many dieters drop off, it is better to know the most common week that dieter’s leave, and it’s even better to know the reasons why that drop off week is so common so you can implement a strategy to address the reasons behind the loss. Check out this article for harnessing data in the healthcare field. Robard provides customers with an extensive KOS data collection system, for access, contact Robard.
Want more? Access retention resources on www.Robard.com:
1. Video: Customer Service and Compliance: Better Compliance and Retention from Simple Touch Points and More Focused Visits
2. Staff Training Kit: One Month in Retention Strategies
3. Staff Training Kit: Keep Retention Strong
Not a customer? Request information here.
Blog written by Lynda Lewis/Robard Corporation
January 11, 2017
Eat an apple a day? What about eat a pear a day? A North Dakota State University study examined the benefits of Bartlett and Starkrimson pears and found that “pears as part of a healthy diet could play a role in helping to manage type 2 diabetes and diabetes-induced hypertension.”Sources: USA Pears
, Science Daily
January 3, 2017
Studies are increasingly showing that the epidemic of obesity is rapidly growing, becoming not just a public health crisis for adults, but for entire families. In our recent blog post Childhood Obesity Predictors May Not Be What You Think (Part 1), we found that not only is childhood obesity rising (doubled in the past 30 years), but it has also been strongly linked to parental obesity.
Research on families and obesity reveals that children of overweight parents have an 80 percent chance of also being overweight. You might be tempted to think that the majority of this is due to the family’s genetic predisposition, but researchers have shown that the link between one’s genetics and one’s weight accounts for only a small part of this 80 percent chance. What seems to matter more is your family environment.
In fact, establishing healthy routines for your entire household can support you in staying on track in your own diet and weight loss journey. Being healthy has a reciprocal effect; what you do for your children will positively affect you and vice versa. The key is to identify the problem and work to slowly chip away at it. To get started, try a few of these tips to start implementing healthier routines in your household this week:
1. Enjoy meals together. When everyone sits down together to eat, there’s less chance of children eating the wrong foods or snacking too much.
2. Explore mindful eating and introduce the idea to your family to prevent overeating. For more about mindful eating, read our blog post.
3. Get kids involved in cooking and planning meals. Everyone develops good eating habits together and the quality time with the family will be an added bonus. For easy meals that even the kids can help with, check out these recipes for a week’s worth of healthy meals.
4. Make physical activity a weekly goal with your family, and find ways to make it fun and help bring you all together. For some ideas on fun ways to stay active with your family, check out this slideshow.
5. Talk to your kids. If you struggle with your weight, it may be impacting your kids whether you know it or not. Strive to be open about your struggles and your journey with your children. Model for them the importance of making your health a priority so they can learn to do so for themselves as they grow older. Try daily affirmations for positive body image with your kids. Plus, we don’t have to keep these struggles to ourselves. When we have the support of our family, so many things are possible. You may find that achieving a healthier weight can be more enjoyable, in addition to bringing your family closer together.
Sources: American Heart Association, Obesity Action Coalition
Blog written by Vanessa Ramalho/Robard Corporation