Robard Weight Loss

FREE Webcast on Motivating Your Dieters

We are more than just a product vendor. We aim to provide services, support, and education to help our network of professionals deliver successful weight loss solutions to their dieters. Our FREE monthly webcasts are just one of the ways that we go about doing this.

Open to all weight loss professionals, we search for the brightest minds and most engaging speakers to deliver hour long webcasts on topics they are passionate about - and that we think you will be passionate about. Past topics include Marketing and SEO techniques, the Role of Patients' Expectations and Goals in the Behavioral Treatment of Obesity, Boosting Professional Referrals for your Weight Management Programs, and many more!

I would like to invite you to our next webcast, this Wednesday, May 19th from 1:00 - 2:00 PM EDT. Hosted by Mike Stewart, the Exercise Facility Supervisor for Decatur Memorial Hospital Wellness Center, this webcast, Let's Get Moving! Motivate Your Clients for Greater Weight Loss Success and Increased Retention, focuses on:

• Motivation techniques that keep your clients exercising
• Increase retention over the summer months with physical activities and outdoor events
• Keep maintenance patients coming back through your door
• Exercise prescription for weight loss and better health

For more information or to register, visit www.robard.com/webcast or call 866.650.2723. If you have any questions - please feel free to leave them in the comments section below! Hope to see you on the call!

Being Competitive in the Weight Loss Industry

If you take a simple drive around your town, you may see a weight loss center on every corner and in every strip mall. The industry is thriving, allowing dieters to be very consumer savvy, and forcing centers to find ways to compete and enhance their values.

When it comes to choosing a weight loss center, it is about more than just price. It's about value. As a dieter, you should be looking for a center with optimal service that will help you to be successful in your weight loss; as a center, you need to position yourself to show that you are it.

What does this mean? It means being/looking for the center that offers value, credibility, and quality. When it comes to health, price shouldn't be the largest factor. Instead, you want to look for/be the center with high quality standards, knowledgeable staff, and one that offers an enhancement on the services that most others provide.

Dieters - what do you look for when choosing your weight loss provider/center? Centers - what ways do you go about enhancing your services? I'd love to hear your thoughts and ideas!

Robard provides centers with the tools to be successful through business building kits, marketing materials, staff training, and more. The information above came from Robard's staff training, Selling Against the Competition, and is available to all Robard customers. To receive a copy of the transcript and staff training outline, or to learn more about Robard's offerings, contact a Business Development Manager at 800.222.9201.

Using SMART Guidelines to Set Short and Long-Term Goals

Use the SMART Guidelines to set action oriented goals to achieve the weight loss results you want! Heres how:

Specific goals are clearly defined. 

Measurable goals tell you how much.

Attainable goals are reachable.

Realistic goals are practical and fit your lifestyle.

Time-oriented goals have a start and a finish.

All of these goals are important to achieving great weight loss results.  Unrealistic goals can have damaging effects when trying to lose weight and lead to poor results. Use these SMART guidelines when setting both short and long-term goals!

Grow Your Business with Your Staff

 

Your staff holds key information about your business. They work with dieters every day, getting feedback on both positive and negative issues. How you do as a business, affects their jobs- if you don't do well, they don't get paid well! It's that simple.  Your employees are a resource that can make your business better! Here's how to start:

Share ideas:

Brainstorm with your staff about new ideas that can bring in more customers. Nine times out of ten, they will have a few- consider having a special meeting that is wide open to suggestions.  Open an hour early and serve coffee and breakfast, or take your employees out to lunch to change the scenery a bit.  Showing your employees you value their opinion, will make them feel more open to express how they feel.

Open door policy:

Encourage your staff to come to you or other management with any issue, concern, or problem at any time.  This enables problem solving within your organization, and eliminates unaddressed conflicts that eventually hurt relationships and the organization.

Employee incentives:

Provide incentives that benefit your employees to grow and maintain your client base. There are no rights or wrongs, try different strategies and see what works best for your business.  Offer a 3 month discount to family and friends of employees or commission for new dieters recruited.  Your employees already work hard to help dieter's maintain their weight- offer a bonus to employees who help their dieters maintain their weight loss for a year. 

Click Here for more staff training information.