Weight Management for Professionals & Dieters

Here Come the Brides - Marketing Ideas for Your Weight Loss Center!

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I’m at the age where many of my friends are starting to tie the knot, and have experienced the bridal phenomenon. When my sister was getting married, I attended Zumba classes with her to help us tone up for her big day; I’ve been in weddings where I’ve seen bridesmaids buy dresses that they can’t currently fit into proclaiming that they’ll be able to shed the extra weight by the nuptials; and I myself have stressed about what to wear (and how I’ll look) as a guest at another’s ceremony.

With over 2.3 million couples wed every year in the United States (that’s 6,200 weddings a day) there is a large market of men and women out there who are “shedding for the wedding” and hoping to look their best by their (or someone else’s big day). Use these marketing tips below to capitalize on these opportunities:

1. Create a page on your website and Facebook. The average age of today’s bride is 25.2 – meaning more and more soon-to-be newlyweds are tech savvy. By leveraging the Internet and explicitly stating your offering to this niche audience, you’ll have a better opportunity of being found when they Google “wedding diet,” “lose weight for wedding,” or “wedding weight loss.”  What should this page include? Discuss your program offerings and give weight loss and exercise tips for brides and grooms to keep in mind during their engagement… and after!
2. Market directly to brides and grooms. Create wedding-centric postcards, flyers, press releases, and more. If you’re an AdWords advertiser, consider creating a few ads that are wedding specific (and having them link to your newly created wedding page on your website). Try registering as a vendor or advertising on wedding specific websites - The Knot, The Wedding Channel, and WeddingBee all use AdWord’s Display Network on parts of their heavily trafficked wedding sites.
3. Slap on the wedding label. Brides and grooms are feeling the euphoria of their engagement, so make your program is wedding focused. Have exercise options that will help them dance the night away, throw the bouquet/garter further, or strut their stuff down the aisle; offer meal plans that will help her fit into her dress (as long as it’s a realistic goal); educate him or her on how to enjoy their cake without feeling guilty.
4. Think about the honeymoon. Weight loss and maintenance doesn’t end once the Miss becomes the Mrs. – so make sure the bride and groom know that too! Help them to see that shedding for their wedding is a short-term goal but that they shouldn’t fall off the wagon once the wedding has finished.

Do you have any other ideas of ways to marketing your weight loss program to the wedding community? Or, if you're planning a wedding, what do you look for in a weight loss program/center?

For marketing ideas, meal plan options, and more, contact your Business Development at 800.222.9201.