January 18, 2017
Regardless of industry, it is well known that acquiring a new customer is more expensive and time consuming than keeping a current customer active. According to Bain and Co., it costs approximately six to seven times more to acquire a new customer; in addition, they state that a five percent increase in customer retention can increase a company’s profitability by 75 percent. While these statistics differ based on your industry, the fact remains — keeping your current dieters on program longer is essential to your business growth.
Begin your retention on day one, sale day. Say thank you. While this concept is basic, its value is underestimated. Thank your dieter for choosing your weight loss program — remember, with an increasing amount of choices, they choose you. Consider a hand written card or personalized email.
Three weeks into the program, find out how they are feeling about the program. Get feedback on what they like and don’t like. More importantly, ask questions that will provide insight to how they are feeling about the program and their journey. While “I like the shakes” is important, knowing that they are anxious on weekends because of the lack of routine is more valuable to retention.
Spread the good news; highlight a success story. It is not new that testimonials are powerful. When choosing your testimonial, however, it is better to highlight a dieter who achieves common results. While it is wonderful when a dieter loses 200 pounds, most will lose less. Choose a testimonial story and person that others can relate to.
Finally, address sabotage when it appears. Some dieters change their mindsets after only one month into their program. As their weight loss advisor, it’s important to recognize sabotaging thoughts and patterns so the dieter can be redirected.
Let’s look at a few examples of when a dieter may veer off track:
1. When a short term goal is achieved. “Everyone is telling me I look great. I don’t need to be serious anymore!” Solution: Have dieters set both short and long term goals beyond the first month. When short term goals are achieved, celebrate and then set new goals immediately.
2. When the dieter starts to perceive the diet as punishment, they’re not looking at the big picture. “I’m sick of sticking to a diet.” Solution: Celebrate successes with dieters other than the scale. For example, praise a new activity they can enjoy as a result of their weight loss.
3. When the dieter views the diet as deprivation. “I’m missing out. It’s not fair.” Solution: Remind dieters that they are choosing to be on a diet. They can have anything they want, but would they rather choose to enjoy life at their goal weight, or eat a doughnut now?
How would you know your new strategies are working? Keep Data. Key Operating Statistics (KOS) helps you make informed decisions about all of your business questions and modify the course of business for continued growth and future positioning. Keep data relating to inquiries, conversions, drop offs, weight loss achieved and more, and then, deeply analyze the data. While it is good to know how many dieters drop off, it is better to know the most common week that dieter’s leave, and it’s even better to know the reasons why that drop off week is so common so you can implement a strategy to address the reasons behind the loss. Check out this article for harnessing data in the healthcare field. Robard provides customers with an extensive KOS data collection system, for access, contact Robard.
Want more? Access retention resources on www.Robard.com:
1. Video: Customer Service and Compliance: Better Compliance and Retention from Simple Touch Points and More Focused Visits
2. Staff Training Kit: One Month in Retention Strategies
3. Staff Training Kit: Keep Retention Strong
Not a customer? Request information here.
Blog written by Lynda Lewis/Robard Corporation
January 11, 2017
Eat an apple a day? What about eat a pear a day? A North Dakota State University study examined the benefits of Bartlett and Starkrimson pears and found that “pears as part of a healthy diet could play a role in helping to manage type 2 diabetes and diabetes-induced hypertension.”Sources: USA Pears
, Science Daily
January 3, 2017
Studies are increasingly showing that the epidemic of obesity is rapidly growing, becoming not just a public health crisis for adults, but for entire families. In our recent blog post Childhood Obesity Predictors May Not Be What You Think (Part 1), we found that not only is childhood obesity rising (doubled in the past 30 years), but it has also been strongly linked to parental obesity.
Research on families and obesity reveals that children of overweight parents have an 80 percent chance of also being overweight. You might be tempted to think that the majority of this is due to the family’s genetic predisposition, but researchers have shown that the link between one’s genetics and one’s weight accounts for only a small part of this 80 percent chance. What seems to matter more is your family environment.
In fact, establishing healthy routines for your entire household can support you in staying on track in your own diet and weight loss journey. Being healthy has a reciprocal effect; what you do for your children will positively affect you and vice versa. The key is to identify the problem and work to slowly chip away at it. To get started, try a few of these tips to start implementing healthier routines in your household this week:
1. Enjoy meals together. When everyone sits down together to eat, there’s less chance of children eating the wrong foods or snacking too much.
2. Explore mindful eating and introduce the idea to your family to prevent overeating. For more about mindful eating, read our blog post.
3. Get kids involved in cooking and planning meals. Everyone develops good eating habits together and the quality time with the family will be an added bonus. For easy meals that even the kids can help with, check out these recipes for a week’s worth of healthy meals.
4. Make physical activity a weekly goal with your family, and find ways to make it fun and help bring you all together. For some ideas on fun ways to stay active with your family, check out this slideshow.
5. Talk to your kids. If you struggle with your weight, it may be impacting your kids whether you know it or not. Strive to be open about your struggles and your journey with your children. Model for them the importance of making your health a priority so they can learn to do so for themselves as they grow older. Try daily affirmations for positive body image with your kids. Plus, we don’t have to keep these struggles to ourselves. When we have the support of our family, so many things are possible. You may find that achieving a healthier weight can be more enjoyable, in addition to bringing your family closer together.
Sources: American Heart Association, Obesity Action Coalition
Blog written by Vanessa Ramalho/Robard Corporation
December 29, 2016
We’ve come a long way since January, and we appreciate you allowing us to take this weight loss journey with you. As we start to make plans, goals, and resolutions for the New Year, let’s take a moment to look back on some of the things we’ve learned in the past 12 months. Check out the slideshow below where we’ve highlighted 12 of our best weight loss tips, one for every month of 2016. Take inventory of things you tried that did or didn’t work, as well as things you meant to try but never got around to. Use this as a guideline for how you can set a clear roadmap to weight loss success in 2017. Download our free Goal Helper Worksheet to help you discuss New Year’s Goals with your weight loss provider. If you still need to find a provider to help you set a firm foundation for the New Year, visit our Find a Clinic page.
And for weight loss professionals, don’t forget, Robard offers a wealth of complimentary resources to aid you in recruiting and retaining patients for 2017, including Staff Training Kits, Customizable Marketing Materials, Educational modules, and more. Click here to get more information, or for customers, simply log on and start browsing our Holiday Resources! All of us at Robard wish you a healthy and productive New Year!
Blog written by Vanessa Ramalho/Robard Corporation
December 26, 2016
Finding the motivation to pursue a healthy weight can be difficult sometimes. But a new study out of Stanford University may be able to add an increased sense of urgency and purpose, particularly for parents: Do it for the kids!
Childhood obesity has more than doubled in children and quadrupled in adolescents in the past 30 years. While many factors have contributed to this, including increased access to fast foods and higher birth weight, more evidence shows that the factor that puts children at greatest risk of being overweight is having obese parents.
“The findings of this study suggest that at-risk children may be identifiable in the first few years of life,” says W. Stewart Agras, MD, Professor Emeritus of Psychiatry and Behavioral Sciences, whose team assessed both established and hypothesized risk factors in a study published in the July issue of the Journal of Pediatrics.
Agras says parental obesity represented the most potent risk factor, a finding that confirms previous observations, and the connection between overweight parents and overweight children is likely due to a combination of genetics and family environmental influences.
Childhood obesity can lead to many other health issues for children. According to the American Obesity Association, pediatricians are reporting more frequent cases of obesity-related diseases such as type-2 diabetes, asthma and hypertension — diseases that once were considered adult conditions.
It can be emotionally conflicting to think about the ways that one’s own health can negatively impact one’s children. But remember that the focus of this study and its findings is not about blame or shaming overweight parents, but rather about prevention. “It’s important to identify risk factors because they may provide a way to alter the child’s environment and reduce the chance of becoming overweight,” Agras says.
Remember: Good health is paramount for many reasons. The first reason is YOU. Obesity can prevent you from living a long, happy, and healthy life. The next reason is the people that you love. You play an integral role in building a healthy family. But while bad eating and exercise habits in children can be passed down from parents, the good news is that we have the power to change those unhealthy habits for ourselves, as well as for our children. Stay tuned for Part 2 for 5 tips for a healthier family….
Sources: American Heart Association, News Medical, Centers for Disease Control and Prevention
Blog written by Vanessa Ramalho/Robard Corporation
December 23, 2016
In a society that continues to stigmatize obesity, many believe that overeating and obesity are the result of lack of motivation or self-control. However, for many that struggle with weight loss, the problem goes much deeper than sheer will power. In fact, there are a number of signs and symptoms that point to Binge Eating Disorder (or BED) as a potential cause for overeating which can lead to obesity.
Binge eating disorder is more than just eating too much food. “Insatiable cravings that lead to eating large amounts of food, often quickly and to the point of physical pain, and followed by intense shame and self-loathing, characterize binge eating disorder,” says Kathleen Murphy, M.A., LPC, and Executive Clinical Director at Breathe Life Healing Centers, where the Breakfree@Breathe program specializes in treating binge eating disorder. This overeating/guilt pattern is a vicious cycle; people who suffer from BED feel that they have lost total control.
While anorexia and bulimia are more commonly known, BED is actually the most common eating disorder in the United States, with 5 million sufferers nationwide. Additionally, two out of three people with BED are obese and 30 percent of people looking into weight loss treatments likely exhibit symptoms of the disorder.
How do you know if you have BED? People with binge eating disorder display a combination of symptoms. These include:
• Regularly eating more food than most people would in a single sitting
• Feeling out of control while you’re eating
• Having binge eating episodes at least once a week for three months or longer
In addition to the above, people with binge eating disorder must have at least three of the following symptoms:
• Eating really fast or past the point of feeling full
• Experiencing negative feelings of shame, guilt or remorse about binge eating
• Eating a lot — even when you’re not hungry
• Eating alone, particularly because you’re embarrassed about how much you’re eating
Although BED is a treatable disorder, it’s estimated that 57 percent of people with binge eating disorder never receive treatment. However, in 2013, binge eating disorder was finally categorized as a recognizable and treatable diagnosis in the Diagnostic and Statistical Manual of Mental Disorders (DSM-5) produced by the American Psychiatric Association™. This was incredibly important to the treatment of the disease, since a diagnosis that can be documented leads to greater access to care for sufferers. Since BED is now listed as a disorder, many insurance plans cover treatment.
If you think you may have Binge Eating Disorder, getting support and treatment is paramount. If left untreated, BED can perpetuate the disease of obesity, in addition to a host of other health conditions and comorbidities. Treatment options are now more available than ever, and the prognosis for recovery is good. To find a treatment provider who specializes in binge eating disorder, please visit the National Eating Disorder Association’s Treatment Options database today. Once you are receiving proper treatment for your BED, you may find more success in a weight management program. To discuss starting a weight management program and starting the journey toward a healthier you, visit our Find a Clinic page.
Sources: National Eating Disorders Association, Healthline
Blog written by Vanessa Ramalho/Robard Corporation
December 21, 2016
If we were the gambling type, we’d put money down and predict that many of you are deliberating New Year’s resolutions at this very moment. As 2016 comes to a close, our sights are set on 2017 and the things we’re looking to accomplish in the New Year. Some write goals down on paper, others just set it in their minds; no matter how you do it, New Year’s resolutions are currently being crafted. For a sizable portion of us, our 2017 resolutions will consist of something involving our weight or a healthier lifestyle. Whether it’s a better diet, losing a certain amount of weight, going to the gym or exercising more, the majority of us will be focused on better health in the New Year.
With that in mind, here are some realistic reminders to consider when you are thinking about what your resolution(s) should be:
Motivation: I understand that you are excited about the new goal that you just set, but will you be just as excited four months from now? How about six months? When you aren’t getting the results you hoped, how will you react? Remember this moment — when you made the declaration of what you want to do going forward — and have the same determination to see it through as you had when you originally made the commitment.
There will likely be Setbacks: Very few times does something go exactly as we planned. When times get tough and the road seems long, have the perseverance and motivation to push through and continue with your journey.
Short-Term vs. Long-Term: Knowing the difference will help you decide how you shape your resolution(s). If it is a short-term goal, the resolution would likely involve accomplishing what you’re setting out to do quickly. If it’s a long-term goal, the resolution should include taking smaller steps toward what you want to achieve.
Don’t Sell Yourself Short: Don’t think that you can’t accomplish something. This kind of thinking will throw up a seemingly insurmountable hurdle between you and your goal. In reality, we don’t know what we are capable of until we are put to the test and need to rise to the occasion. You got this!
Blog written by Marcus Miller/Robard Corporation